OG Conservatory Maintenance (OGCM) are based in Caversham, Reading and supply all manner of repairs, maintenance and refurbishments for high-end conservatories. The kinds of conservatories they work with tend to be made form wood and glass as opposed to the more common uPVC structures.
OGCM came to us to see if we could help bring the look of their branding and website up to date. They understood that as your shop front a website is hugely important in being your fist point of contact with potential customers and thus needs to look the professional as well as appeal to the client base you want to attract. In this case the company wanted to put distance between what they do and what a standard conservatory repairs company do, as the list or services OGCM offer are designed for high end conservatories requiring everything form timber replacements to lead work.
The first point of call was to overhaul their logo. As you can see the old logo lacked that high end feel and did nothing to communicate the high-end message that OGCM wanted. We took the logo and completely redesigned it moving towards a colour palette and style that echoed the kind of designs you would associate with a five star hotel or even an exclusive property development company. We went with a very clean yet classic font styling and used the muted, sophisticated colours throughout their branding. The final logo is a vector format logo as opposed to a clip art JPG one meaning it can be used across multiple platforms and resized without any loss of quality. Perfect for everything from stationery to vehicle livery.
Once the logo was finalised we moved to the website itself. Our approach to the site was very much the same as the logo. We redesigned it completely moving towards a more clean and contemporary feel. The site was built around a WordPress, fully responsive system allowing ease of management of content and ensured cross device accessibility.
The website design has very similar content to the ld site but has been arranged in such a way as to make the whole experience of visiting the site much more user friendly. Drumming home the all important ethos of the company whilst communicating clearly and concisely the full range of services they offer with visual examples and testimonials. As well as this, each page has a clear call to action area enticing visitors to make an enquiry and a dedicated contact page. Finally we included a gallery section where user can view before and after cases showing in detail the skills
The website is fully integrated with the company’s social media pages.
We are happy with the overall results and feel that this will serve OGCM much more effectively, giving the company the right appearance that they need in order to compete in a competitive market. It was a pleasure to work with a company that were so receptive to our design ideas and communicated so well with us throughout the process. We wish them all the success in the future!