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Social media… Love it or hate it, it’s here to stay!

A lot of clients we meet with are understandably wary of social media. Not engaging with it themselves during their spare time they often see it as either a fad, something that their children do or a waste of time in general. Facebook especially has a reputation for being a big time waster, and of little importance to a serious business.

However this is a misguided view and one that may potentially be costing you potential revenue! The truth is that the importance of Social Media in marketing your business can not be underestimated. It is a relatively cost effective method advertising and a great channel of communication between you and your potential client base, whether you are a sandwich shop or a record label the effects of a solid social media strategy can be impressive.

Social media, in particular, Google +, Facebook, Twitter, Linked In and a blog of some kind (Blogger, WordPress, Tumblr etc) all massively help you to communicate, engage and interact with your customer base on a level that goes far beyond traditional advertising.

Most importantly perhaps is social media’s role in SEO. (Search Engine Optimisation). The science behind where your website ranks on the various search engines. An active and engaging social media campaign will help you to move up in section engine rankings and bring your online presence to life.

It is more than just setting up a page. You will need to brand it well, and have a selection of engaging content to post in order to get people coming back to you. This may sound daunting but fear not! We can hep you with all aspects of social media marketing, from content to branding. Enabling you to have a consistent professional looking series of pages that, with very little effort, will benefit your business no matter what your size.

Still not convinced… Well why not have a quick look at the 5 main reasons we recommend you consider it.

 

Driving Traffic:

Every website owner wants to increase their traffic; Social networks top the list of site referrals.  Not to mention that they triumph in time spent on site, as well.

Search Engines used to be the sole focus for driving traffic and marketers allocated all their resources there. SEO still exists but it has now become more social.

SEO:

With every coming update to a search engine, more social results are being integrated. Whether it is being using Facebook or Google using Google +, algorithms are not taking social results into account.

Even Social networks themselves are becoming search engines. For example Facebook’s graph search or Twitter being a real-time search engine.

Your efforts though social will become more significant in your SEO strategies. You can no longer do one and not the other without compromising your results.

Engagement:

Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social allows brands and user to interact freely and quickly.

The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image.

Branding:

With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website.

Mobile:

At the forefront of social is mobile, because most of the social activity that is being done is being done through a mobile device. Remember that most internet activity is being done through mobile devices; plan accordingly when developing your social strategy.

Everything on a mobile device can be shared with any social network, take that into perspective. Your website most likely will be viewed through a mobile device, be sure it is compatible and offers the viewer a positive experience.

 

(5 reasons Why Social Media Marketing is Important – Yahoo small business)